Experience
Twenty years, one throughline: making the frontend an asset, not a liability.
Apr 2021 – Present · India
Head of Frontend Engineering · Merkle
Own the frontend engineering function across four enterprise accounts — architecture standards, engineering practice, delivery governance, hiring and technology strategy for a team of 15.
- Lead the frontend engineering function across 4 enterprise accounts, setting architecture standards, engineering practices and delivery governance for a team of 15 engineers.
- Drove adoption of React, Next.js and Angular as the core stack, modernizing 2 legacy applications and reducing build time by 30%.
- Own technical solutioning and estimation for client engagements, partnering with delivery and account leads to scope 5+ projects annually.
- Built the hiring and mentoring pipeline for the frontend org, growing the team from 10 to 15 engineers while sustaining delivery quality and low voluntary attrition.
- Championed AI-assisted development practices (GitHub Copilot, ChatGPT, Gemini, coding agents) across engineering teams to improve delivery velocity and code quality.
Apr 2014 – Apr 2021 · India
Associate Director, Interface Development · fractalink design studio
Owned frontend technical architecture and delivery across a large concurrent project portfolio, bridging the creative and engineering functions.
- Owned frontend technical architecture and delivery for 10 concurrent projects, bridging creative and engineering functions.
- Managed and scaled a team of frontend developers, establishing coding standards, review processes and training programs adopted org-wide.
- Led browser / server-side rendering architecture decisions directly impacting UX performance for all client products.
Mar 2013 – Mar 2014 · India
Interface Development Head · fractalink design studio
Set project architecture and delivery approach for internal teams and clients.
- Provided technical guidance to clients and internal teams on project architecture and delivery approach.
- Directed technical structure and planning across the project lifecycle, reducing delivery risk on all engagements.
Jan 2011 – Mar 2013 · India
Lead Interface Development · fractalink design studio
Built accessible, standards-based front-end structures and owned cross-browser quality for the technical team.
- Built accessible, W3C / HTML5-standard front-end structures with CSS3, JavaScript and jQuery across 15 projects.
- Defined information architecture and interaction design; managed cross-browser compatibility standards for the technical team.
Oct 2009 – Jan 2011 · India
Senior Interface Developer / Designer · LBi
Delivered accessibility-compliant front-end builds with JavaScript / jQuery interactivity for enterprise clients.
- Delivered accessibility-compliant XHTML / CSS front-end builds with JavaScript / jQuery interactivity for enterprise clients.
Oct 2008 – Oct 2009 · India
Senior Web Designer · v2 Solutions
Designed wireframes, prototypes and structural architecture; built layouts across the front-end stack of the time.
- Designed wireframes, prototypes and structural architecture; built layouts using Photoshop, HTML, CSS, JavaScript, jQuery and Flash / ActionScript 2.
Jun 2007 – Oct 2008 · India
Flash Developer · STI
Built UI animations and interactive experiences in ActionScript.
- Built UI animations and interactive experiences using ActionScript.
Jan 2005 – May 2007 · India
Graphics Designer · Imgenex India Pvt Ltd
Designed and developed web applications, site revamps and e-business interfaces as a UI / web designer.
- Designed and developed web applications, site revamps and e-business interfaces as UI / web designer.
Sep 2002 – Dec 2004 · India
Media Analyst & Designer · Floret Solutions Pvt Ltd
Delivered web application design and e-business interface work as a graphics / UI designer.
- Delivered web application design and e-business interface work as graphics / UI designer.